Jamieson Lee Hill, PC and Mobile Videogame Storywriter, 13.03.2024

The gaming industry is evolving at a lightning pace, with technology pushing boundaries and creating immersive experiences. With such rapid change, the need for robust and reliable infrastructure is essential. Colocation data centres are the perfect solution for the gaming industry to meet these rising demands. Let’s examine the three key areas where colocation services support gaming: security, performance and scalability. 

Security Concerns for Gaming Companies

Security is a major concern for gaming companies due to the sheer number of cyberattacks on gaming studios and gamers.

“A comprehensive investigation by Kaspersky has found that more than four million infection attempts targeted the global gaming community between July 2022 and July 2023. During the analyzed period, cybercriminals launched a range of attacks, including Distributed Denial of Service (DDoS) attacks, cryptocurrency mining, complex Trojan or phishing campaigns and using web vulnerabilities.

Source: Secure list.com, 2024

With cyberattacks on the rise, protecting valuable data and maintaining service continuity is paramount. 

Recent Attacks on Video Game Studios

Several video game studios, including CD Projekt, Bandai Namco, and Riot Games, have recently been targetted. There was a notable attack on Insomniac in December 2023, the developer behind the upcoming Marvel Wolverine game. After failing to pay the ransom of $2 million or 50 bitcoins, hackers released 1.67 terabytes of internal data, including materials from Wolverine and details about upcoming, unannounced games. This data was initially stolen by the Rhysida ransomware gang in December.

The leak also revealed development and marketing budgets and indicated that Wolverine is the first of three planned X-Men titles set for release before the end of 2029 and 2033. Sony, which is investigating the incident, has stated that it believes no other divisions have been affected. Added to this, Sony had already been hit by the MOVEit cyberattacks in 2023 where personal information of about 6,800 current and former employees was sold on the web. 

The IP House Security Solution for Cyberattacks

IP House's state-of-the-art security measures, including 24/7 CCTV surveillance and biometric access controls, offer robust protection against cyber threats. Our software and systems are designed to keep your data safe as a gaming studio and also protect your gamers from hacks and cyber attacks. 

High Performance For Seamless Gaming Experience

Performance is also immensely important in the gaming industry. There is nothing worse for a gamer than a laggy connection. High latency can ruin the gaming experience and create great frustration for players and lost revenue if they migrate to other games. IP House Colocation data centre services are designed to provide low latency and high availability, ensuring uninterrupted and fast gameplay. With IP House, your gamers can say goodbye to lagging and say hello to fast-flowing playing. That way gaming companies can deliver the seamless, high-speed experiences that today's gamers expect.

Another key advantage of IP House is our redundant network connectivity. This guarantees that during network failures, gaming services are not interrupted. Our redundant network connectivity supplies seamless gameplay and a great experience for gamers. Let’s talk about scalability now. 

Scalability For Gaming Studios

As a colocation data centre IP House provides the all important factor of scalability for gaming companies. If a game rises in popularity, a gaming company will have a greater need for server capacity. By using colocation data centre services with IP House,, gaming companies can easily scale up to accommodate high numbers of players. The massive benefit is that this scaling is without the need for significant upfront investment because the colocation data centre already has the capacity to scale. 

Investing in onsite infrastructure for scalability is far more costly than partnering with IP House. This is why more and more gaming labels are turning to colocation data centres for their expansion. 

Reflections

Colocation data centres like IP House in London offer a powerful solution for gaming companies looking to scale up, improve performance, and be secure from cyberattacks. Harnessing the power of colocation, gaming studios can focus on making great games while IP House takes care of the rest. 

Want to know more about how IP House can support your gaming company? Fill out the form today! Let's talk!

Sources

1. Secure List.com
2. Databank.com
3. Datacenters.com Benefits of colocation solutions for gaming companies
4. Expresscomputer.in Why are data centers the future of gaming
5. Stelliumdc.com Data Centres for the gaming industry
6. The Verge.com Wolverine part of massive Insomniac Games leak after ransomware deadline passes