IP House London: Powering VR Gaming Experiences

By Jamieson Lee Hill, Video Game Story Writer

Virtual reality (VR) is fast developing into a significant niche of the gaming sector worldwide.  IP House London data centre’s colocation services are a core part of VR gaming’s evolution. More and more gaming companies use IP House’s state-of-the-art colocation services to support their titles. Find out more about the evolution of VR gaming and how colocation is the ideal solution. 

VR: Gaming and Beyond

“The rise of augmented and virtual reality technologies is opening up new possibilities across a wide range of sectors. While gaming may have been the first industry to embrace these technologies, their potential extends far beyond entertainment. From education and real estate to remote work and healthcare, AR and VR are transforming how we learn, work, and interact with the world around us.”

Source: Datacenters.com, Aug 27, 2024

At IP House London data centre, we recognise the transformative potential of augmented reality (AR) and virtual reality (VR) technologies. They are both part of the next evolutionary phase of the internet hand in hand with AI advancements. As a data centre with colocation services, we provide high-performance,  secure infrastructure with scalable solutions to align with the development of the VR gaming sector. 

The ‘Synergy of 5G Technology and VR Gaming’

The rise of 5G technology is revolutionising virtual reality (VR) gaming, enabling faster data speeds, reduced latency, and improved connectivity. IP House London Colocation Centre is at the forefront of supporting this evolution. By offering state-of-the-art data transmission and cloud computing services, IP House ensures that VR gaming experiences are seamless, immersive, and responsive. As a recent report showed ‘Virtual Reality in Gaming Market Report 2024’, 5G is a major driver of growth in the VR gaming sector,

“5G Technology is 5th generation wireless technology that provides faster data speeds, low latency, and increased connectivity, enabling enhanced communication and connectivity experiences. The advent of VR in the gaming market capitalizes on the capabilities of 5G technology, thereby driving the demand for and successful launch of 5G technology.”

Source: Business Research Company.com, 2024

IP House capitalises on the power of 5G in combination with our leading-edge infrastructure. This enables us to supply high-speed, uninterrupted gaming experiences. If you are a VR gaming studio, get in touch with IP House and experience our robust and secure data centre colocation centres for your VR products. 

Why Low Latency is Important in VR Gaming

High latency, aka lagging, can have a number of detrimental effects on the VR gamer, the worst of which is probably motion sickness. 

“Motion Sickness: High latency can cause a mismatch between what the user expects and what they perceive, leading to motion sickness or discomfort.”

Source: Pimax.com, May 11, 2024

Other negative effects of lagging can include ‘immersive disruption' which are basically delays between the movement of your head and the updates to the visuals. This results in the VR feeling less realistic and it spoils the illusion and immersive experience for the game. Another potential downside of high latency is ‘interaction issues’ where the gamer tries to grab an object or make their way through an environment. However, without low latency, the precision of these actions can be seriously compromised.

Fortunately, with the synergy between 5G and colocation services like IP House, it is possible to achieve low latency and lag-free VR gaming on cloud platforms. IP House has the cutting-edge infrastructure and high-speed connectivity to suit the needs of VR Gaming studios to guarantee a seamless gaming experience in real time. Our colocation services are optimised to meet the demands of cloud gaming so that players enjoy smooth, uninterrupted gameplay.

Cyber Security for VR

As VR technology continues to expand worldwide, cybersecurity is now a crucial issue. With the increase in usage of cloud platforms for VR Gaming, protecting the data of gamers is vital.  Some of the main security issues for VR Gaming include:

• Targeting of content marketplaces
• Exploitation of user data
• Embedding of inappropriate content in VR applications
• Social engineering tactics
• Vulnerabilities in VR systems
• Risks associated with AR integration and AI

Recently, Live Science.com asserted that VR Gaming headsets are actually more vulnerable than laptops and mobile devices, which emphasises the need for cybersecurity for VR,,

“VR headsets don't have security protocols anywhere near as robust as in more common devices like smartphones or laptops, the scientists said in their paper.

Using this new fake layer, hackers can then control and manipulate interactions in the VR environment.”

Source: Live Science.com, March 28, 2024

IP House’s advanced cybersecurity security measures protect VR Gaming studios and gamers against cyberattacks and hacks. Our expert services are designed to keep sensitive information safe while maintaining performance levels. IP House is a trusted partner for VR gaming due to our cutting-edge technology and stringent procedures with 24 hour monitoring of systems. 

Reflections

The 2024 Virtual Reality Gaming Global Market report in 2024 stated that the VR market is set to get even bigger in the next 4 years, 

“The virtual reality in gaming market size is expected to see exponential growth in the next few years. It will grow to $55.21 billion in 2028 at a compound annual growth rate (CAGR) of 29.5%. The growth in the forecast period can be attributed to advancements in technology, broader access to VR hardware, and expanding gaming ecosystems."

Source: Business Research Company, January 2024

IP House London is the ideal partner for VR Gaming studios as the industry evolves. We can provide low latency performance, strict cyber security protocols, high connection speeds and reliable power for the future of immersive VR gaming.



Are you a VR Gaming Studio? Fill out the contact form below. Let's Talk about how Colocation services can serve your set up!

Sources:

1. https://www.thebusinessresearchcompany.com/report/virtual-reality-in-gaming-global-market-report
2. https://www.statista.com/statistics/1360511/global-virtual-reality-gaming-revenue/
3. https://cioinfluence.com/it-and-devops/virtual-reality-and-cybersecurity-emerging-risks-and-strategies/
4. https://www.datacenters.com/news/the-rise-of-augmented-and-virtual-reality-applications-beyond-gaming
5. https://pimax.com/blogs/blogs/understanding-latency-in-vr-the-key-to-enhancing-virtual-reality-experience#:~:text=What%20is%20Latency%20in%20VR,overall%20diminished%20sense%20of%20immersion.
6. https://www.livescience.com/technology/virtual-reality/vr-headsets-vulnerable-to-inception-attacks-where-hackers-can-mess-with-your-sense-of-reality-and-steal-your-data