Jamieson Lee Hill, Friday November 10th, 2023, Marketer and Videogame Storywriter

The relationship between gaming companies and colocation data centres is set to grow in the future because of the high demand of an ever-increasing industry. The total revenue for the global gaming sector is the same amount as the movie and music industry combined. Let's explore how colocation data centres work with gaming brands to enhance the gaming experience.

What kind of infrastructure do gaming brands need from colocation data centres?

One of the main requirements for gaming firms is that infrastructure is reliable and high performance. Lagging or unstable connections are not acceptable for gamers, and it would damage the reputation of a gaming brand. Partnering with a colocation data centre like IP House London saves a company from the massive investment needed for an in-house data centre.

The Future Relationship Between Gaming Brands & Data Centres

Cloud gaming services rely on internet bandwidth, the capacity of a server capacity, and a massive amount of computer energy and power to operate. Gamers will not accept lagging and latency. Big games like Fortnite, Call of Duty and others depend on reliable data centres for their global success and expansion.

"In the coming years, there will undoubtedly be a closer interaction between the gaming industry and the specialized data centers capable of supporting and ensuring premium quality user experience. It is clear that 'edge data centers' close to end users are essential for the future of gaming".

Source: Infiniti, 2023

Latency and affordability

IP House already has the infrastructure and technology to supply the cloud gaming sector. Our high-speed connections resolve the challenge of latency. It is no longer just the big brands like Google and Microsoft who can afford data centre resources. With flexible and affordable services from centres like IP House London, game developers of all sizes can now subscribe to colocation dcs.

The death of consoles?

Colocation data centres like IP House are part of the gaming revolution and its vast developments in live streaming software technologies. Moreover, with cloud gaming and livestreaming via colocation data centres, it is easier to access games on any device.

"This propels the growth of games like 'Fortnite' because you won’t have to invest in a console to do it…. This indicates that you won’t even need consoles in the future."

Source: Colocation America, 2023

How colocation data centres give gaming companies the competitive edge

The rapid access to hardware, faster connectivity and robust cybersecurity gives gaming brands a competitive edge. The colocation data centre also provides flexible and rapid channels for growth. Harnessing dedicated servers in colocation data centre facilities staffed by expert technicians bestows the opportunity to expand in size and develops reliability. Working with IP House data centre helps gaming studios to lower the complexity of the process and choose where data, critical workloads and their systems are hosted and stored. This helps gaming companies to optimise their performance.

“By leveraging dedicated servers housed in secure facilities with specialized infrastructure managed by experienced technicians, teams have more room for growth along with improved reliability for their gaming platforms.”

Source: Datacenters.com, 2023

The growth of the Esports industry

"As the Esports industry grows ever more popular, devoted gamers around the world are looking for superfast game play and immersive gaming experiences. Today, even the slightest delay in play is too long. Data hosting is a vital part of delivering that smooth and engaging video game experience to your customers."

Source: Proximitydatacentres.com, 2023

Esports require low latency and for this it is necessary to have a colocation data centre near your customers. Situated in the heart of London, IP House is ideal for Esports providers in the capital to supply them with reliable and high-speed connections for their gaming tournaments.

Collaborating with IP House

Partnering with IP House in London means your gaming company has a supplier with scalable facilities for expansion. Our expert team also stays ahead of the latest gaming tech developments. We manage to provide secure, competitive and reliable infrastructure and 24/7 monitoring and technical support.

Data Centres like IP House are helping to forge the next level of gaming as we collaborate with both Web 2 and Web 3 gaming projects. IP House's ability to supply resilient power and uptime are essential to providing a seamless experience for gaming studios and their armies of gamers across a variety of platforms including pc, mobile, console and tablet.

IP House understands the challenges for game development, and we support gaming companies with innovative solutions to their challenges.

Reflections

Clearly, the trend towards gaming brands partnering with colocation data centres is set to continue in its upward trajectory. Here at IP House, we are dedicated to keeping ahead of technological developments to ensure gaming houses experience the very best possible services for their cloud games and systems. Colocation services are ideal for the gaming industry and here at IP House we look forward to working with many gaming studios in the years to come.

“Colocation services are an ideal option for gaming companies who want to dramatically reduce complexity and cost without sacrificing performance. If you work with the right data center company, they can help give you access to better technology and help you make the best decisions about where to store important information, programs, and data.”

Source: Datacenters.com, 2023

Interested to find out more about how IP House can help your Gaming Studio? Fill out the form below. Let's Talk!