Jamieson Lee Hill, 29th December, 2023

The gaming industry has seen astronomical growth in recent years, especially during the pandemic with a 39% rise in gaming time. With this rapid growth, there's a crucial need for robust, secure, and scalable infrastructure. That's where colocation data centres like IP House play a vital role. We offer a multitude of advantages for gaming companies. Let’s find out more…

The growth of the gaming industry

From 2018 the global gaming industry grew from $242.52 billion to $406.2 billion in 2023. For an industry that is bigger than the movie and music industry combined, it is vital to have reliable

 colocation data centre servers.

The growth of generative AI in gaming

A major part of future growth is set to be global generative AI; IP House already uses AI to provide enhanced performance for all our clients. We are fully prepared for the predicted rise in AI in gaming from now until 2032.

“The Global Generative AI in Gaming Market is poised to grow from $922 million in 2022 to over $7 billion by 2032. Generative AI is revolutionizing the landscape of the game development sector by accelerating the development process and reshaping team dynamics.”

Source: Vintageisthenewold.com, Nov 2023

The importance of low latency for gaming

IP House is able to offer low latency which significantly improves performance for gaming studios. As any gamer knows, lag or connection loss can ruin the gaming experience. This is caused by high latency. Therefore, gaming studios understand the importance of minimal network delays to keep gamers satisfied. It also protects their brand because the gaming community can be brutal about technical problems.. Latency is particularly important for e sports and online gaming competitions.

“Online gaming has become a global phenomenon, with millions of players engaging in competitive gameplay across various platforms. Whether it's battling opponents in first-person shooters or strategizing in real-time strategy games, these online competitions require split-second decision-making and lightning-fast reflexes. However, one major hurdle that can hinder players' performance and overall gaming experience is network latency.

Source: Utilitiesone.com, July 2023

IP House offers high-speed internet connections which reduce latency and enrich the overall gaming experience. IP House’s facilities also provide improved reliability and uptime for gaming studios. As gaming is a 24/7 industry, downtime can lead to substantial revenue loss and reputational damage. IP House’s services ensure gaming servers are always operational by providing professional-grade redundancies for power and cooling. 

The security benefits for gaming studios

Security is another massive concern for gaming companies due to the rise in cyber threats. Gaming in the Web 2 and 3 fields has had an unprecedented number of cyber attacks in the last 10 years. Our blog article in March 2023 explored some of the biggest hacks in recent years including GTA VI and Axie Infinity. 

With the rise in cyber threats, security is therefore a top priority. Colocation data centres offer advanced security measures including 24/7 surveillance, providing protection against both physical and cyber threats. As noted by Datacenterdynamics.com, 

"Data centers are the first line of defense for a company's information and applications."

IP House offers the following cyber security benefits for gaming companies:

• Secure Network - we transmit data securely between servers and end-user devices.
• Secure Infrastructure - we provide servers, storage, and other critical components.
• Full Compliance – we are an ISO Certified Data Centre.
• Redundancy - we supply high availability and redundancy, ensuring systems and data are always available even in the event of a failure or outage.

Scalability and flexibility benefits for gaming studios

As gaming communities expand, the need for adaptable infrastructure solutions becomes essential. Colocation facilities at IP House enable easy expansion and upgrades, adapting to the unique needs of each gaming server. TechRadar, an independent voice on tech industries, states that

 "Colocation provides a high level of scalability as it allows you to expand your infrastructure as your business grows."

Geographic Diversity and Edge Computing

IP House London also offers strategic data centre choices for disaster recovery and optimised edge computing. Localised resources are part of a new trend for smaller data centres to support sectors with edge computing and colocation services.

 "Edge computing and colocation services are two trends converging and driving the need for more localized, distributed IT resources closer to the end-user."

Source: Network World, 2023

Cost saving benefits for gaming studios

Lastly, subscribing to IP House's colocation services also offers cost-effectiveness without the need for large, upfront investment into onsite data centre facilities. Equally, we guarantee gaming studios professional support from our highly skilled team. 

Hosting gaming servers can be an expensive business. However, IP House's colocation services provide a cost-effective solution with economies of scale, reducing the overall overhead costs. According to a report by CIO, 

"Colocation is a cost-effective way for companies to expand their data center capacity without overspending on equipment and maintenance.

Source: CIO, 2023

Reflections

The benefits of IP House's colocation facilities for gaming companies are numerous. From enhanced performance and security to scalability and cost-effectiveness, our colocation data centre supplies the high-performance infrastructure that is in high demand from the gaming industry.

Get in touch today to find out how we can support your gaming company with cutting edge tech services!

Sources:

1. Interxion. (2023). The Gaming World and its Reliance on Colocation Services.
2. IP House. (2023). How Colocation Data Centres Enhance the Gaming Experience.
3. Data Center Knowledge. (2023). Benefits of Colocation Solutions for Gaming Companies.
4. Cybersecurity Ventures. (2023). How Data Centers Are Supporting the Gaming Industry.
5. CIO. (2023). Why Data Centers Are the Future of Gaming.
6. Network World. (2023). Level Up The Gaming Industry With Data Center Infrastructure.
7. https://www.ip-house.co.uk/how-data-centres-can-save-gaming-studios
8. https://www.sectorlink.com/article/game-server-hosting-colocation-vs-home-setup#:~:text=Scalability%20and%20Flexibility&text=Colocation%20allows%20for%20easy%20expansion,needs%20of%20your%20gaming%20server
9. https://www.datacenters.com/news/benefits-of-colocation-solutions-for-gaming-companies
10. https://www.datacenters.com/news/the-gaming-world-and-its-reliance-on-colocation-services